Hamburg, 23rd March 2015. By launching the new Heinemann app, Gebr. Heinemann is expanding the range offered by its stationary Heinemann Duty Free shops to include attractive mobile services for air passengers. The new Heinemann app, which delivers enhanced functionality, is available now for iOS devices from the Apple App Store and from Google Play for Android devices.
Flexible and convenient
At any time – whether they are at home, out and about or in a Heinemann Duty Free shop – customers can now use the app to visit the Heinemann online shop and discover a wide range of brands and exceptional offers from Heinemann Duty Free. Users of the app are also introduced to the Heinemann & Me customer motivation programme, and may use the app to register for the scheme. Following an update that loads the enhanced features, registered Heinemann & Me members will continue to use the app as normal. There’s also an integrated scanner that shoppers can utilise to scan price labels in store as well as QR codes on advertisements; this presents them with more details on items for sale, which they can subsequently order. Interested persons can also stay up-to-date at all times by retrieving information on Heinemann Duty Free locations, new products and special offers.
A personal shopping experience
The new Heinemann app has a very special feature for keen shoppers and customers who value individual guidance: users can fill in a form to book a personal shopping assistant at a location of their choice, free of charge (participating Heinemann Duty Free shops are Hamburg, Frankfurt, Cologne, Salzburg, Vienna, Budapest and Oslo). In a one-on-one consultation, the assistant will help their client choose the ideal gift, an exclusive wine or the latest designer scent.
“The launch of the new Heinemann app is a further service we add to the concept of Duty Free shopping,” says Markus Ettlin, Marketing Director at Gebr. Heinemann. “Our new services packages meet the needs of customers for flexible and mobile services while creating additional points of interaction that enable us to understand them even better.”
Full service for air passengers
Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free, and every shopper pays the same price, regardless of destination (the only exception being tobacco goods). Passengers may also pre-order items online before leaving home by visiting www.heinemann-dutyfree.com; their purchases will then be readied for pick-up and payment in passing at the shop service counter. EU travellers who are resident in Germany can also order products over the Internet or in a Heinemann Duty Free shop at the airport, and have these conveniently delivered to their home address: the home delivery service (www.heinemann-shop.com) promises maximum flexibility for passengers. They choose whether or buy in store or place an order online, and decide where the goods will be delivered. That means even more convenience and time savings.
Press enquiries:
Gebr. Heinemann
Svenja Strombeck, Corporate Communications
Tel.: +49 40 3010 2186
