Hamburg-based Gebr. Heinemann, one of the three main players on the international travel retail market, opened the biggest Duty Free shop in Austria on the Plaza of Vienna Airport. The existing Heinemann Duty Free Shop has been expanded from around 700 to almost 1,200 square metres and given a complete overhaul.
Just behind the main security check area in the eastern section of the terminal, travellers will now discover a walk-through shop presenting an even wider range of international brands at value-for-money prices alongside Austrian specialities, delicacies and innovative services designed to surprise. The design of the shop evokes the atmosphere of Vienna by incorporating elements of Art Nouveau, patterns and colours from the paintings of Gustav Klimt and characteristic echoes of the city’s legendary market “Naschmarkt”. Raoul Spanger, Executive Director of Retail at Gebr. Heinemann, opened the shop end of June by cutting the red ribbon with Julian Jäger, Member of the Management Board of Flughafen Wien AG.
“As passengers get ready for their summer holidays, this Heinemann Duty Free Shop will be offering them a unique shopping experience at the new Vienna Airport Plaza,” said Raoul Spanger. “The airport for the Austrian capital is a transport hub for Europe and an important base for our company. We have maintained a successful working relationship with the airport for many years, and we look forward to continuing that partnership through the new shop. From experience we know that air passengers want to have a sense of where they are, which is why we have incorporated Viennese panache and Austrian charm into the new store.”
“The expansion of the retail and restaurant choices at Vienna Airport is a key element in our continuous pursuit of quality,” said Julian Jäger. “The whole retail area in this part of the airport is being extensively overhauled as we speak, and the new and expanded Heinemann Duty Free shop is a major milestone in that process. In this spacious zone, passengers will encounter a comprehensive selection of retail outlets offering the well-known international brands and popular local labels. They’ll come away with a strong impression of the new quality of shopping at Vienna Airport. With more new shops and restaurants set to open over the coming weeks and months, we are confident of our ability to offer guests a top quality travel experience at Vienna Airport,” he concludes, looking ahead.
The original Heinemann Duty Free shop has been fully remodelled, with patterns and characteristic colours derived from the works of Gustav Klimt now adorning the walls and inspiring ceiling panels of white, orange, gold and black that appear to float as well as black and gold lamps.
The selections of perfumes, cosmetics, confectionery and spirits have expanded significantly. New to the range are fashionable leather goods, including handbags, wallets and belts from international lifestyle brands such as Liebeskind, Guess, Coccinelle, MyWalit and Aigner. Sunglasses, jewellery and watches have also been added to the extended assortment of exclusive accessories. Another highlight is a 30-square-metre shop-in-shop for the Montblanc brand featuring superior writing instruments and accessories. Elsewhere Heinemann Duty Free will use its Heinemann’s Choice promotional spaces to surprise passengers regularly with exclusives and products they would not normally expect to find at an airport.
To showcase Austrian specialities, Heinemann has reproduced the mood of Vienna’s famous Naschmarkt with elements such as the characteristic wooden crates. In this part of the store travellers can pick up a piece of Austria to enjoy at home. Regional wines and schnapps varieties, Mozartkugeln chocolates and original Sacher cake from the Hotel Sacher – popular the world over as a personal souvenir or gift – are all available.
Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free, and every shopper pays the same price, regardless of destination. The only exception to this rule is tobacco goods, owing to the mandatory duty imposed on these products. Before leaving home, passengers can pre-order goods online from Heinemann by visiting heinemann-dutyfree.com; their purchases will be readied for pick-up and payment in passing at the shop service counter. Approachable, highly skilled staff bring the Heinemann brand to life and ensure shopping at the airport is always a special occasion.
For more information, please visit: http://www.heinemann-dutyfree.com/wien_de
